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Restaurants

Restaurants

The restaurant industry has proven its strength and resilience, even amidst significant challenges like inflation, rising wages, and staffing availability. Despite these pressures, it continues to show solid growth, adapting and thriving as consumer demand rebounds.

The Restaurant Business in California

The following charts highlight key trends in the industry, especially in California, from 2020 to 2024—a period of recovery following the COVID-19 pandemic. During this time, California restaurant sales achieved a Compound Annual Growth Rate (CAGR) of 21%, reflecting the industry’s strong comeback as dining out regained momentum.

As the restaurant industry rebounds, facing challenges like inflation and rising wages, the ability to attract and retain skilled staff has become a critical advantage. With California’s restaurant sales experiencing a 21% CAGR from 2020 to 2024 and a 61% growth in wait staff employment, the competition for talent is fierce. The increased wage growth of 27% during this period reflects the importance of offering not just competitive salaries but also a compelling work environment to retain staff.

 Sources: Statista, U.S. Bureau of Labor StatisticsFederal Reserve Bank of St. Louis  

We understand that thriving in this competitive landscape requires more than just hiring—it’s about keeping a motivated and loyal team that can deliver exceptional service. Our approach helps you stand out, attracting candidates who align with your values while implementing strategies that boost employee satisfaction and engagement. This focus on retaining talent ensures your restaurant is exceeding customer expectations

Eyeing Your Competitor: Strategies for Success

In the restaurant industry, competition is fierce, especially from large corporations that can quickly adapt to market trends using their resources, technology, and data-driven strategies. They attract customers and target struggling restaurants. Don’t wait for them to take over.

To thrive in any market, a restaurant must ensure a steady flow of loyal customers while attracting new ones. The most successful restaurants adapt to new technology, offering an exceptional experience that draws in new guests—especially those who may be dissatisfied with their current choices—while creating memorable moments for existing patrons.

We analyzed three corporations that maximized their marketing investments while offering meals similar to many other restaurants.

Yet, they thrived—CAVA, for example, achieved an 18% sales growth in fiscal year 2024. This success resulted from their strategic marketing planning to attract customers in advance. Today, we have the tools and expertise to compete with these corporations using advanced digital marketing strategies, even as a small business.

The Restaurant Marketing of Competitors

For instance, Darden’s advertising expenses in 2023 alone were $110 million—1% of their sales. In 2024, they increased these expenses by 22%, bringing the total to approximately $144 million, or 1.5% of their sales. It’s important to note that their marketing professionals are part of their overall operational resources and are not included in these advertising expenses. Additionally, Darden’s total restructuring budget for 2024 amounts to about $500 million, covering investments in marketing, digital platforms, cybersecurity, and technology—highlighting the substantial resources they dedicate to maintaining their competitive edge.

The Best Marketing Service for Restaurants

Learn more about a blueprint for how Glarish Marketing can drive sustainable, high-impact growth for your business. Our approach delivers the same results you’d expect from a large enterprise with a dedicated marketing team—but at a fraction of the cost.
Our strategy can reduce your initial digital marketing setup costs by up to 70%, compared to other providers, without sacrificing quality or effectiveness. And we deliver immediate value and position your business for long-term success.

Best Marketing Service for Restaurants

Discover unlimited opportunities with your best investment in our marketing for restaurants.

The Restaurant Marketing in Southern California

Let’s begin by analyzing Google Search Trends for Southern California (SoCal) compared to nationwide searches across the US. In SoCal, the trends closely mirror those of the entire country, with a strong focus on restaurants, making up 60% of searches. Yelp searches perform slightly better in SoCal than nationwide, though they remain a smaller portion of overall interest. Learn more about Restaurant Marketing in Southern California and Orange County.

Orange County

Discover the business trend in Orange County

Custom Made Market Research

Request a custom made market research or a free consultancy about the business in Southern California.

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